广汽丰田-EV智慧工厂参观通道-建筑与环境设计视角-主办单位:广东省商业美术设计行业协会

杂志期刊

广汽丰田-EV智慧工厂参观通道

发布日期：2023-7-13 19:15:51　来源：简形文化　作者：　浏览：次

产业背景 ❘

2021年全球EV电动汽车销量同比增长109%达650万辆，中国政府针对新能源汽车产业出台相关扶持政策及远景规划，加快新能源的产业化和规模化发展。中国汽车产业正以“电动化、网联化、智能化、共享化”的“新四化”为指引转型升级，为新能源汽车的可持续发展奠定了清晰的发展方向。传统汽车工艺升级转型、新兴汽车科技成为主力。

广汽丰田也要提前做好战略布局。

项目背景 ❘

广汽丰田第五生产线作为丰田首条EV生产线以及Bz 4x最新投产生产线，第五生产线以现地化、互联互通、灵活、环保的建设理念，成为丰田全球最先进的智能化工厂，生产线投产后将受到外界极大关注，为来自政府、股东、媒体等重要度极高的VIP嘉宾提供全面系统的参观调研体验，对相应的办公展厅及WKA参观通道进行规划整改，务求为广汽丰田理念与5#新技术运用输出作更清晰的呈现，塑造第五生产线EV智慧工厂的形象。

策略思考 ❘

如何让参观嘉宾清晰生动地理解到，信息化产业链条下，一辆EV（新能源汽车）是如何智造诞生？

主题提炼 ❘

政府层面：因为有您政策的支持，一起构筑EV宏图

股东层面：因为有您信任的支持，一起实现EV梦想

媒体层面：因为有您关注与支持，一起推动EV发展

企业层面：因为有您信念与支持，一起实现EV目标

在“新四化”发展的政策方向指引下，有您的共同参与和支持，一起为新能源EV纯电动汽车智能化迈向更深远的发展。

EV智慧工场沟通主题 ——《E起智造——EV智造体验之旅》

由新能源汽车行业特点找寻概念切入点，发现具有共性的概念切入点并从中提取可视觉化的设计符号。

通过用不同的色彩模块，采用箭头的形式将视觉符号化。

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总监：龙伟权

策略：关志雄

设计：刘仁金

三维：王木多

客服：许珍文

项目时间：2022年3月-2022年6月

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